Internet TV is a faster growing segment of the internet allowing users to view Television programmes and others forms of content over the internet. The unique nature of Internet TV means that users can watch whatever they want and in some cases upload their own content in the internet. Internet television (otherwise known as Internet TV, or Online TV) is the digital distribution of television content via the Internet. It should not be confused with Web television – short programs or videos created by a wide variety of companies and individuals, or Internet protocol television (IPTV) – an emerging internet technology standard for use by television broadcasters. Some Internet television is known as catch-up TV. Internet Television is a general term that covers the delivery of television shows and other video content over the internet by video streaming technology, typically by major traditional television broadcasters.